My Social Media Campaign Plan

My URL: https://www.facebook.com/rachellesherman.art/photos_stream?tab=photos_albums

Mission Statement: I am an Artist. I create beauty in a captured momnet.  I create a moment of pause and reflection.  My aim is to create a quiet refuge for people to visit any time of the day through the art I create. 

Objective:  To create and sell art that captures a special moment to reflect and or seek refuge.

Sample Audience:

Jon Vailand 38 Is a History Professor at the College and his wife teaches Art History at the collage as well. They do not have any children, but have two cats. They love music, concerts, good food, and traveling. They recently saved up to take a trip to Europe. While traveling they created many memorable experiences. They particularly loved a beach in Lønstrup, Denmark, an old cemetery that is falling into to ocean. As awful as that sounds it was beautiful to them. It was one of the best days of their lives! Jon decided to have me paint a painting of that special spot so that every time they see it it will take them back to that special place and time.

Kelly Compass is 65 she teaches yoga and her husband Tyler is Physical therapist. They have four children and 7 grandchildren. They spend any spare time that they have with their kids and grandchildren and have even taken the whole family on a cruise! Their oldest granddaughter is graduating from High School and going to collage at Utah State. She is an incredible dancer, her main love is Ballet. They will miss her terribly and have hired me to paint a portrait of her in her Ballerina attire to capture this momentous time in her life, so that even though she will be away she will still seem very close to home every time they see portrait.

Cassey Andres is 44 years old, she runs a catering business out of her home. Her husband is a financial advisor. They have three young children and one on the way. They have recently built there dream home and have switched out all of the old furniture they have collected in their earlier years of marriage and have changed the style in their home to a more modern style, clean lines, lots of white and stainless steel. They have asked me to create a large wood panel piece to fill a large wall in the great room with a bright bold modern painting.